by David | Mar 7, 2025 | Posts
In a world of increasing uncertainty, the food on your table shouldn’t be a source of stress. Recent developments in international trade policy are sending shockwaves through the beef industry, leaving many consumers wondering about the future of beef prices,...
by David | Feb 25, 2025 | Posts
Modern ranching faces unprecedented challenges. Climate variability, market fluctuations, rising input costs, and changing consumer preferences demand more than traditional practices. Today’s successful ranch must balance economic viability with environmental...
by David | Feb 21, 2025 | Posts
The 2025 Great Basin Bull Sale was a terrific event. The team at the Rafter 3 Arena, M3 Marketing, and the organizers of the sale do a great job and improved the sale year over year. While we didn’t fair as well as we would have liked (three of our four bulls...
by Mark | Feb 20, 2025 | Posts
The cattle industry is experiencing a quiet revolution, and it’s all about doing more with less. Across the country, forward-thinking ranchers are embracing Residual Feed Intake (RFI) testing as a groundbreaking tool to identify and breed more efficient cattle....
by David | Feb 18, 2025 | Posts
A Legacy of Land Stewardship In the heart of central Nevada’s rugged landscape, our journey began in the early 2000s when our family joined forces with lifelong friends to manage an extraordinary ranching operation. Spanning nearly 3 million acres—comparable to...
by Mark | Jan 18, 2025 | Posts
Preparations are taking place for the upcoming Great Basin Bull Sale at the Rafter 3 C Arena in Fallon, NV this President Day weekend (February 15, 2025). We’ve proudly supported the Great Basin Bull Sale since its inception three years ago, and while our...