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Deep-Dive Guides
The best of what we’ve learned and written — the data behind good cattle, the way we ranch, and how to buy and cook better beef.
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Genetics
What Actually Sets a Bull’s Sale Price? 21,000 Sales Have an Answer
We studied more than 21,000 real bull sales — and the biggest driver of price isn’t EPDs. It’s the sale he’s in and the reputation behind him.
Read the guide →Genetics
The Cow Decides
How we select sound, functional Angus for Great Basin conditions — where the cow proves herself, not the paper. Numbers keep you honest, not broke.
Read the guide →Ranching
The Big Four Meatpackers: Who Controls Your Beef
Four companies pack more than 80% of America’s beef. What that means for small ranchers — and why buying direct is the answer.
Read the guide →Beef
Hanging Weight vs. Packaged Weight: What You Actually Take Home
Priced a quarter or half and hit two numbers that don’t match? You pay on hanging weight, but less lands in your freezer. Here’s the gap, explained.
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