by David | Feb 25, 2025 | Posts
Modern ranching faces unprecedented challenges. Climate variability, market fluctuations, rising input costs, and changing consumer preferences demand more than traditional practices. Today’s successful ranch must balance economic viability with environmental...
by David | Mar 7, 2025 | Posts
In a world of increasing uncertainty, the food on your table shouldn’t be a source of stress. Recent developments in international trade policy are sending shockwaves through the beef industry, leaving many consumers wondering about the future of beef prices,...
by David | Feb 21, 2025 | Posts
The 2025 Great Basin Bull Sale was a terrific event. The team at the Rafter 3 Arena, M3 Marketing, and the organizers of the sale do a great job and improved the sale year over year. While we didn’t fair as well as we would have liked (three of our four bulls...
by Mark | Feb 20, 2025 | Posts
The cattle industry is experiencing a quiet revolution, and it’s all about doing more with less. Across the country, forward-thinking ranchers are embracing Residual Feed Intake (RFI) testing as a groundbreaking tool to identify and breed more efficient cattle....
by David | Feb 18, 2025 | Posts
A Legacy of Land Stewardship In the heart of central Nevada’s rugged landscape, our journey began in the early 2000s when our family joined forces with lifelong friends to manage an extraordinary ranching operation. Spanning nearly 3 million acres—comparable to...
by Mark | Jan 18, 2025 | Posts
Preparations are taking place for the upcoming Great Basin Bull Sale at the Rafter 3 C Arena in Fallon, NV this President Day weekend (February 15, 2025). We’ve proudly supported the Great Basin Bull Sale since its inception three years ago, and while our...
by Mark | Dec 18, 2024 | Posts
The Perfect Kid-Sized Meal Get ready to turn dinner into an adventure with these irresistible mini meatball sliders! Perfectly sized for small hands and big smiles, these sliders are a guaranteed family favorite. Premium Ingredients Matter Our sliders feature: Ground...
by David | Dec 18, 2024 | Posts
The food on your plate tells a bigger story than you might think. As a family-owned ranch in Nevada, we’re passionate about helping you understand where your beef comes from and why prices fluctuate at your local grocery store.Let’s break down some...
by Mark | Dec 11, 2024 | Posts
Premium Cuts, Endless Possibilities Transform your kitchen into a steakhouse with our selection of premium cuts: Well-marbled ribeye Classic New York strip Impressive T-bone Tender filet The Regenerative Difference Our steaks stand apart: Raised on regenerative farms...
by Mark | Dec 4, 2024 | Posts
The Ultimate Cold-Weather Companion Nothing warms the soul quite like a bowl of rich, hearty beef stew. Using premium cuts from our regeneratively raised cattle, this classic comfort dish transforms humble ingredients into something extraordinary. Premium Cuts,...